KICKSTART: Blackbough founder Jemina Ty leads environmental awareness campaign with locals

In the picturesque paradise of Siargao Island, Jemina Ty, the creative force behind the globally celebrated swimwear brand Blackbough, takes the helm as the leader spearheading a sustainability campaign, hand in hand with the local community.

With its pristine islands, stunning white sand beaches, and sprawling coconut fields, Siargao Island has captivated beach-lovers and adventure-seekers from all over the world. However, this idyllic destination in the southeastern region of the Philippines is facing threats due to plastic pollution and environmental degradation. In response, Blackbough recently organized a beach cleanup campaign to protect Siargao Island and raise awareness among locals and tourists alike.

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