VOGUE: Blackbough Swim Founder Jemina Ty Turned to Social Media and Made Waves as an International Brand

The swimwear label went from a small Filipino brand to an internationally recognized line in six years thanks to a strong social media presence.

“I wanted to break away from the notion that Filipinos can only wear modest [swimwear] styles and cuts,” says Jemina Ty, founder of Blackbough Swim as she reminisces about how she started conceptualizing designs for her brand. Ty’s foray into fashion and retail began as a college student, designing swimwear prints and styles as a way to express herself. In a matter of years, the swimwear label founder turned her hobby into a sought-after international brand.

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