MEGA: This Is the Story of the Swimwear Brand on Every Cool Girl’s Radar
Manila-based Blackbough Swim has effortlessly captivated the Instagram-savvy crowd both locally and across the globe. Jemina Ty unveils the tales behind its devoted cult-like following.
Before Blackbough Swim gained a devoted following in the Philippines and worldwide—catching the attention of Kendall Jenner, Elsa Hosk, and Vanessa Hudgens, as well as popular personalities such as Heart Evangelista, Solenn Heussaff, and Anne Curtis—it was a passion project that quietly brewed on Jemina Ty’s bedroom floor. “I started [by designing and] creating small batches of bikinis in my room for me and my friends,” says the CEO and creative director. Soon enough, her place transformed into a bustling workshop, her bedroom overflowing with bikinis that spilled out into the living room and kitchen.
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