Trend Report : Brown

        In case you haven’t heard, brown is the new black! And as with most fashion trends, looks like we have to thank the Kardashians yet again for this one. The popular family, particularly Kim Kardashian, has always been fond of warm-toned and tan hues, often incorporating them into her own lines in Skims and Good American.

And of course, once they do it, everyone else follows - whether you admit it or not. From terracotta to tan, caramel to taupe, we’re seeing brown absolutely everywhere on Instagram and on runways. What used to be a color often dismissed as boring is now the hottest color trend - and we’re thankful it’s a neutral we can get more wears from.

Don’t believe how big brown is right now and which shades are trending? We’ll give you the rundown:

Chocolate on the ‘Gram

This super indulgent shade of brown has us drooling for more. Celebs like Kendall Jenner, Kim Kardashian, and supermodel Rosie Huntington-Whiteley seem to favor this deep luxurious hue. From Bottega Veneta’s luscious brown coats to Sofia Richie outfits all in brown, it’s safe to say that we’re not the only ones obsessed. Now you know you can wear a monochrome brown outfit and you’ll instantly be on trend.

Throwing Brown Shades

Before you go and throw on any shade of brown, we’re letting you in on the current crowd favorites:

A Cup of Cocoa

Pour us a cup of this hot hue because we just can’t get enough of it! In case you need some tips on how to rock the color, Chiarra Ferragni and J. Lo went a little extra last season to show you how it’s done. Of course, you don’t have to go for a full brown outfit if you’re not ready just yet. You can mix and match brown with black like Bella Hadid!

Terracotta Warrior

If you want a warmer shade of brown, try terracotta. With hints of red, this shade is perfect for the spring and summer months! Check out how Kylie and the super adorbs Stormi styled their terracotta ‘fits and see how it’s a stunning color.

Taupe of the List

Babes looking for a cooler and most neutral shade of brown should try incorporating taupe into their wardrobe. A mix of gray and brown, taupe can easily be combined with any color both warm and cold - play around with the different colors in your closet!

The Blackbough Browns

You honestly didn’t think we were gonna miss out on one of this season’s hottest trends, did you?

Cocoa Bikinis

A lot of you have been asking us for months for this shade, and of course, we just had to deliver. After searching forever for the perfect shade of brown, we finally found it. If you’re looking for a brown bikini, head on over to the Cocoa Collection! A universally-flattering shade of brown, the Cocoa is perfect for all skin shades from fair to dark, warm to cool, and everything in between.

Get your favorite style, from triangle bikinis to underwire bikini tops, in this fresh new color.

Jenna Flared Pants

In case you were looking for new sexy beachwear nobody else has, this is the one! The Jenna Pants lengthen your legs, making you look super tall while you walk at the beach. While it does come in an ethereal shade of barely-there brown, you can also opt to go with White when you mix and match it with your Cocoa suits (or any other color).

Kiki Cover Up

For days when you just need a no-brainer, instantly stylish cover up, we just grab our Kiki in Tan. The dark neutral shade adds style points to any outfit and goes great with both solid ‘kinis and prints! Plus, you can wear it as a set for a more styled look, or separately depending on your mood.

The Cocoa Collection just went online last week and it’s seriously selling out fast. Don’t miss out on this hot brown trend and shop for sexy bikinis and cover-ups online today at Blackbough! Spilling tea is so last year - spilling cocoa is in.

Recent Blogs

Plastic Waste Upcycling with Retaso

Blackbough Swim is thrilled to share that we are an official Plastic Waste Upcycling Donor to Retaso, a social and environmental enterprise based in the Philippines. As we aspire to become more holistically sustainable in our business practices, we are constantly looking for new avenues to minimize waste and maximize impact. Learn more about Retaso and our pledge here.

View Details

Cleaner Coasts 2024

This September, as we celebrate International Coastal Cleanup Day, Blackbough Swim invites you to make every wave count. In collaboration with Project CURMA, Blackbough is kicking off a two-part coastal cleanup initiative designed to protect the Philippine shorelines and aid in the rehabilitation of sea turtles.

View Details

Where to buy the perfect swimwear from our Perfect Match

Shot in the vibrant beaches of Tulum, “The Perfect Match" season 2 is perfect for showcasing stylish and tropical-friendly fashion. To help them meet their perfectly ever after, contestants on this Netflix dating show have dolled themselves up with the hottest pieces from Blackbough Swim.

View Details

Summer favs from your fav internet queens

We spotted The Summer I Turned Pretty x Blackbough Collection on the coolest social media stars. Inspired by the sun, the beach, and the magic of the perfect summer, the iconic Blackbough styles and the prettiest summer prints create the dreamiest combo. Timeless and made to last, this swimwear is the best for sunny adventures.

View Details

12345678910111213141516171819202122