Trend Spotlight: Tie-Dye

We’re already more than halfway into 2020 and one thing is certain - tie-dye is staying on top as one of this year’s hottest trends! From streetwear to high fashion, bikinis to accessories, every brand wants in on this hot trend. We’re completely in love with this casual print for its unique vibe perfect for any dressed down occasion, so we’re sharing with you where we’re seeing it!

Keep It Casual

Tie-dye is best known for its use in casual wear, so it’s not surprising to see it on everything from sneakers to t-shirts. It’s a low-maintenance print that requires minimal effort to make you cool. Wear it with denim, neutrals or casual sneakers - whichever way you go, you’re sure to show off that cool vibe! The good news about the revamped tie-dyes is that it comes in a lot of different hues and shades, from the brightest and most saturated of colors for a bold statement, to the more subtle hues for a toned down take.

Cozy All Day

There’s no reason not to be in style while staying comfy at home. As we always say - dress up for yourself and nobody else! Look cute while staying in with these tie-dye printed loungewear pieces. Our Deni Sweats make the perfect chill out staple!

Style It Up

Any babe knows that no outfit is complete without killer accessories. Tie-dye has completely taken over and has found its way to every trinket imaginable! Complement your outfit with caps, scrunchies, totes and even face masks!

Take It Up A Notch

Tie-dye isn’t a lowbrow print despite what your grandmother tells you! Many designers such as Proenza Schouler and Missoni have incorporated the stylish print into their own pieces, too! Designers have revamped this trend and made it luxurious having it on different fabrics, elevating what used to be known as casual into much more than that.

As Seen On

Like we always say, don’t just take our word for it - these celebs have fallen head over heels for this classic ‘90s trend. We’re loving how they’ve managed to both dress it up and dress it down depending on the occasion, and we’re completely obsessed with their takes! From Gigi Hadid’s matching co-ords for a bold statement, to something as dressed down as Halsey’s sweats, you’re sure to find some inspiration from these queens!

Our Take on Tie-Dye:

By now you should know that we’re never behind on the latest trends and tie-dye is no exception! We hopped on the trend right when it was rising with the Pink Lemonade you all know and love - a fun and sweet tie-dye print that reminds us of that refreshing strawberry lemonade that’s perfect to sip poolside.

And because the obsession with tie-dye just wouldn’t stop, we launched a new print just for you! Meet Marshmallow - this summer’s dreamiest print! This rainbow-hued tie-dye is perfect for all you pastel loving babes (us included). Best of all, it comes in both ‘kinis and loungewear, so you’re sure to look cute both by the water and during your weekend virtual hangouts while you lounge on your couch! If you’re loving this print as much as we are, then you better add this to your cart fast ‘cause these babies are flying off the shelves quick!

Who else is obsessed with the tie-dye print?

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